Is A Friendly Office Important?
We know that The Climer School of Real Estate, the Best Real Estate School in Florida, is a very friendly, warm, and inviting place.
Is your office warm and inviting or cold and unfriendly, and do you care?
We can tell within 5 minutes of walking into a real estate office whether it is warm, friendly, and inviting or if it is more cold and uninviting.
We’ve always believed it is very important to have a warm, friendly, and inviting presence. At The Climer School of Real Estate, we have gotten a lot of students this way. They feel we have the best real estate class because we are so fun and friendly.
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| The Most Fun Real Estate Students in Florida! |
We have been told countless times the reason why students apply to us is because we were so friendly on the phone and friendly when they came in. We heard numerous stories about how the other schools, including many big ones that you have heard of, were very hurt and cold and unfriendly, and arrogant on the phone or to them in person.
To me, it seems like that after a while, many people in real estate forget they are in sales. Many real estate licensees seem to get extraordinarily arrogant and conceited about being in real estate. We believe that you have to treat every prospect and customer like it’s your first and most important one.
This works for us.
My question is, do you think it’s important? How important is it to work for a real estate brokerage that your customers feel good about when they walked in the door? There are some offices that we walk into and everybody is smiling, happy, easy-going, and friendly. They go out of their way to make us and everyone else feel good about being there. We feel it.
There are other offices, including some big and well-known ones, and you walk in and people don’t greet you, no one will say hello, they ignore you, and they act like they are just too cool to be bothered with you. Needless to say, this type of behavior attitude just blows me away, especially inside a real estate broker’s office.
I was in an office very recently, again a big well-known franchise brokerage office. This office had well over 100 agents, with a huge card rack on the wall immediately to the left of the front door main entrance. As I did not know this office very well, I began scanning the cards to see if there is anyone that I recognized. What I noticed almost immediately is how many of the licensees’ business cards violated the Florida Real Estate Commission’s (FREC) advertising rules.
I asked the agent services coordinator, who by the way it also did not come out to introduce yourself to a new guest in the office, who the compliance officer was. When she told me that there was no compliance officer, I asked her if I could show her something to tell her broker. I mentioned that I give seminars on just the subject all over the state with many offices in many associations and I was just trying to keep everybody out of trouble and help. When I very quietly explained to her what was going on, she looked at me like I was the biggest idiot she ever met.
But the larger issue is the overall unfriendliness. And you wonder where it comes from. Why are some offices so warm and inviting while other offices are so cold and uninviting? Do customers and prospects who either walk in off of the street or who come in for a first-time appointment feel the same differences? And does it matter?
I tend to feel that it is important however it may just be me. This may not matter at all. Are there as many unfriendly real estate customers and prospects out there as friendly ones? Do the unfriendly and stiff customers and prospects gravitate towards the unfriendly and stiff real estate offices? Do the friendly and more easy-going customers and prospects gravitate towards the friendly and easy-going real estate offices?
So, is everybody happy no matter what I think? In the question remains, is that important?
Do you think it’s important? If you do, you will love The Climer School of Real Estate! Not only are we the best Real Estate School in Florida, from Pensacola to Key West, we are the friendliest and most fun real estate school in Florida.
If you are thinking about starting your real estate career or know someone who is, have them call our Climer Concierge for personalized help at 407-822-3926 (EXAM) or check out www.ClimerRealEstateSchool.com or better yet, stop in and say Hi at our Orlando Main Campus, 5104 North Orange Blossom Trail, Suite 114, Orlando, Florida 32810 around the corner for the Orlando Board of Realtors on Highway 441.
We have classes starting all the time, with different types of schedules, in many locations.
The Climer School of Real Estate was established in 1984
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| The Best Real Estate School in Florida |
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