Saturday, September 29, 2012

There Are Compliments and There are Compliments

     I enjoy getting complimentary emails but this one was special.
Hello, everyone. This is Bryan White from your 63-hour real estate exam class at Climer School of Real Estate. I hope you all had great success in passing the real estate exam, and I hope you are all having fantastic success with your new real estate license. I wanted to drop you all a quick note to let you know just how great Ron's 45 hour course is. To put it bluntly, the post-license course practically puts the pre-license course to shame. When Ron's not teaching for the test, he lets loose in a way that you really get to learn. The other thing that I found really neat is the level of interaction between the students. We were there learning together in order to pass a test, but in the post-license course, you will be there to learn success principles. I have studied the sales process and sales techniques for the past several years before coming to the logical conclusion that being a real estate agent was the right choice for me. Everything that Ron taught, from the basics to the more advanced sales techniques, was spot on. Everything, while well-explained enough for someone hearing it the first time, was at the same time an addition to everything I have learned.

While you're waiting for the class to begin, start preparing a presentation to give to the class. It doesn't have to be long, but have fun putting it together, and make it entertaining and educational. What could you do? Well, Mary performed her listing presentation for selling customers; Jeff showed us how he works with his real estate license in the business brokerage side of the business. Denzel showed us how to forge checks and more importantly make sure checks we write don't become altered by scammers. I gave a presentation on hypnosis and sales. Litza gave a demonstration of the importance of body language and non-verbal communication. Shawn showed us several iPhone apps that are great for real estate agents to have. In short, you never know what you will learn by attending Ron's 45 hour post-license course.

I have already decided that in February, I will be attending again. I can't wait to see who will be in that class, and I think taking it again will be beneficial for several reasons: Within an hour in class I could tell that no two post-license classes are ever the same, and honestly I think it will be great to get some success under my belt as a REALTOR, then come back for a check up from the neck up. It's also a fantastic place to make contacts, because most of the people taking the class are there as established professionals... Why wouldn't you want other friends in the business? I hope to see some or all of you there. From my experience, it was a great time, a whole lot more fun for everyone, if only because the nature of the class is not to pass a test. I hope you'll join me. It is wonderful to know that all the education that I take between now and January of 2016 is for my benefit and not because I have to do it to keep my license.

Also, please respond to this e-mail and let everyone know what you are doing now. I would love to know, and I would love to keep contact with each of you so that we can all help our own and each other's businesses. I'll start.

I passed the exam August 1. From there I immediately went and hung my license at Z House Realty Group, where the person who helped my wife and me buy our house is taking me on as a sort of apprentice. I have taken training and am BPO certified, though I am quickly finding out that the banks want someone with two years of sales experience. The good news is that I have other agents to work with and we will be doing it as a team so that we can get REO listings. I am also applying Ron's techniques to be able to get myself in front of FSBO sellers, and I am starting to use something he taught in class to find foreclosure victims, so that I can help them avoid the consequences of foreclosure that no one talks about, but are much worse than the foreclosure itself. It's really a great feeling when you all but save someone's life and future, and stand to profit from doing so. Talk about a win/win situation.

So, there's my 30-second update. What is yours?

I look forward to hearing from all of you!

In Real Estate, Your Phone Voice Is Important

     You have done the hard part.  You have advertised.  You have written blog posts.  You have attracted customers to your webpage.  The phone is ringing.

     Do not mess up now.  Rule number one is answer the phone.  If you want to know what your customers want, just ask yourself what you want when you are a customer.  Which do you prefer when you call a business; a machine or a person?  I think we can all agree that a person is the best way for a business to have their phone answered. 

     Just as people will leave your website if they can't find the answers to their questions, they will quickly say goodbye if they can not get their questions answered on the phone.  Know the answers to the questions.  "When is your next class?"  What do I have to do to get a Florida real estate license?"  "Do you have a military discount?" When people ask questions, know the answers. 

     Often, it is necessary to ask clarifying questions.  Make them short, sweet and to the point.  "When is your next class?"  "Do you want a day class or a night class?"  Add necessary information to your answer.  "Our next day class is October 22.  It starts at 8 A. M. The tuition is $220.  Did you want to enroll in that class?"

     Learn to gently close.  Did you recognize,"Do you want to enroll in that class?" as a closing question?  In real estate that might sound like, " Yes it has a pool.  Would you like to see that home now or would this afternoon be more convenient for you?"  People do not mind being closed if they are ready to buy.  The best way to find out if they are ready to buy is to ask a closing question.

     Be pleasant.  There is no excuse for a tone of voice or words that indicate you are annoyed by the caller.  The caller is your potential customer.  The caller has called in hope of becoming your customer.  There is no reason to be anything other than super pleasant. 

     If the customer's lack of knowledge about your product or procedure is annoying, keep that information to yourself.  If you ascertain by your conversation with the caller that they are not a prospect  for your product, that is not an excuse to to be short or rude with your words or tone of voice.  Just nicely say,"I don't think we can help you today.  If you ever do need a real estate class, please call us back. Thank you for your call."

     Answer the phone when it rings.  Give the caller the information they want.  Ask them to buy.  Be nice.  Your business will flourish. 

Thursday, September 27, 2012

Florida Real Estate License Expirations

     Twenty Five per cent of the Florida real estate licenses expire on September 30th.  Look at your Florida real estate license.  Your expiration date is right on the face of the real estate license.  Is this important?  Yes.  Have you read my article, " The $12500 Idea" ?  http://ronclimer.blogspot.com/2012/07/real-estate-idea-worth-12500.html 

     If you haven't read that article, it is the story of a real estate agent that did not get his earned commission because his Florida real estate license has expired without his awareness.  I don't want to beat a dead horse but I feel a need to write an article about this every late September and late March.  Florida real estate licenses expire March 31st and September 30th. That is the only two days that Florida real estate licenses expire. 

     You can put a reminder on your phone or computer to remind you of these expiration dates.  I think that is a good idea. 

     I am certain that if someone refused to pay you a commission because your Florida real estate license had expired and was not current and active, you would be upset.  You would be upset but you would have no legal recourse. Pay attention to your expiration date.  Take your required continuing education.  Renew your Florida real estate license on time. 

     If we can help you or answer any questions, contact us at 407 822 3926 or www.climerrealestateschool.com .

Can I Depend On You To Pick Me Up On Time

     At Climer School of Real Estate, people are often dropped off for class by a friend or relative.  This is because the student doesn't have a car or doesn't have a driver's license.  Can I depend on you to pick me up on time?  The keyword is depend.  When you accept the responsibility to pick someone up from an event, it is more than important that you show up on time.  It is imperative that you show up on time. 

     When I teach night real estate classes, I always ask the students, the first night of class, if anyone is being picked up by a friend or relative.  Our classes end at 9:50.  I tell these students to tell their friend that we end at nine o'clock.  I have discovered that many of the friends and relatives are late.  I usually go into a long soliloquy about how and why I will not wait around in the cold empty parking lot with you after class when whoever is supposed to pick you up is late.  I go on and on about how dark and spooky it is in the parking lot at ten oclock. 

    I encouage these people to ask around and see if they have a classmate that lives near to them and would be willing to drop them off instead of their friend picking them up. 

     In thirty years of teaching. I am amazed how many people are late when picking up a friend or relative.  This is unforgiveable.  When you have been charged responsibility of picking someone up, you can't be late.  Triple that if the person being picked up is a child. 

     If you are late, your loved one is in a dark, empty parking lot alone.  What is worse than alone?  What if one of your loved ones classmates agreed to wait in the cold empty parking lot with your loved one?  Who is that person?  Who knows.  Be on time.  Better yet, be early.  It is really important. 

     Promptness is always important.  In this case it is more than important.  It is imperative. www.climerrealestateschool.com

Wednesday, September 26, 2012

Florida Real Estate License Review Class on Video

     At Climer Schook of Real Estate, we teach our two day Florida real estate exam review.  Many people call this the cram course.  It is exactly what an applicant needs to pass the very difficult Florida real estate exam given by Pearson Vue. 

     When I say this test is difficult, I mean the pass rate is fifty per cent.  The Department of Business and Professional Regulation publishes the statistics every month.  Check it out at http://ronclimer.hubpages.com/hub/The-Florida-Real-Estate-Exam-Pass-Fail-Rate-For-July-2012 .  The pass rate for first time takers was 51% and second time takers was worse than that. 

     One of the problems is not the difficulty of the Florida real estate exam, but the lack of preparation of the people taking the test.  People hate to study.  They hate to attend classes.  We know that at Climer School of Real Estate.  The problem is the material is dull and most real estate instructors present it in a manner that makes it even more dull. 

     If you sat through a dull boring pre license class with an instructor that doesn't really know what is on the Florida real estate exam, you have a disadvantage.  If you took an online real estate class where all you did was read material and answer quiz questions, you don't really know what is important and not important.  If you took a online real estate course from a NOT Florida real estate school, you have an even larger disadvantage.  You have probably been studying stuff that is not even on the Florida real estate exam. 

      What is the solution?  The solution is my two day state exam review class.  If you are near Orlando, come take it in person.  If you are not near Orlando, we sell my two day review class on video discs.  I came into my classroom at the Rosemont Building in Orlando, by myself.  I taught this two day class to a empty room and a video camera.  We put it on seven video discs and you can purchase this.  You don't have to attend class.  You don't have to raise your hand if you want me to repeat something. 

     We already have this on audio discs.  Now we have it on video discs.  May I suggest this?  Go to You Tube.  My user name is Climer School.  Watch my free real estate math videos.  You need this information to pass the Florida real estate exam.  You will not see any math on the Florida real estate exam that is not on one of these nine videos.  This is free.  If these videos do you any good and it looks like I know what I am talking about , invest in the other seven videos and learn the rest of what you need to learn to pass the Florida real estate exam. 

     If we can help you pass the Florida real estate exam, contact us at 407 822 3926 or www.climerrealestateschool.com

Sunday, September 23, 2012

The Best Real Estate School in Orlando, Florida

     How could we determine which is the best real estate school in Orlando?  I suppose we could go to Google and read the Google reviews for the schools in Orlando.  I suppose we could go to You Tube and watch the nine real estate math videos that Climer School of Real Estate has posted there.  As you watch those math videos, you might ask yourself,"Does this guy know what he is talking about?". 

     Another way we could figure out who is the best real estate school in Orlando is to ask around.  Ask some rookie Realtors where they went to real estate school and would they recommend that school. Call any real estate office and ask the receptionist to let you speak to the new guy.  While you have the new guy on the phone, ask him how he likes working there. 

     At Climer School of Real Estate, we teach a two day Florida real estate exam review.  Many people call this the state exam cram course.  This course is not required by the Department of Business and Professional Regulation to get a Florida real estate license.  Everyone that takes this class  is just taking this cram course to learn information to prepare for the Florida real estate exam given by Pearson Vue. 

     Many people, after they have failed the Florida real estate exam once or twice, start looking for this class.  You don't have to do much research to find out where the best real estate exam preparation class in Orlando is.  It is at 5104 N. Orange Blossom Trail. 

     Some people want to take this Florida real estate exam preparation class but they don't have time.  Some people need to take this class but they live in Jacksonville or Miami or Tampa or Pensacola or Destin or Fort Meyers or Saint Petersburg or some place that is too far to drive to Orlando.  We have a solution for this problem.  I have put the entire real estate exam prep class on video.  I also have it on audio discs.  Call Kathy at 407 822 3926 if you want to pass the Florida real estate exam next time but you can't attend class.  Contact Kathy at www.climerrealestateschool.com .

     We get many students in this class that have already taken the Florida Real Estate Commission Course I that is required to get your Florida real estate license.  Maybe they took that real estate course online from a NOT Florida school.  At Climer School of Real Estate , we teach you what you need to know in this class to pass the Florida real estate exam.  I know that because many of my students leave the required  class one day and go pass the Florida real estate exam the next day.  We teach you what you need to know to pass the Florida real estate exam.  If we can help you pass the Florida real estate exam, contact us. 

Thursday, September 20, 2012

Free Real Estate License For Recent Military Veterans

     The Florida Department of Business and Professional Regulation has a new attractive offer for recent military veterans.  If a recent military veteran wants to apply for a Florida real estate license, the Florida Department of Business and Professional Regulation  will waive the one hundred and five dollar fee that is required for a Florida real estate license. 

    Here is Joel Roman, a recent U.S. Navy veteran in our pre license class                                          At Climer School of Real Estate we thought we should take a hint from the Department of Business and Professional Regulation.  We added a discount for recent military veterans for our pre license course that is required to get your Florida real Estate license.  Our tuition is already the cheapest in Orlando.  Our Florida pre license course is only $220, which includes the text book. Recent military veterans get it even cheaper than that.   Check out our website at www.climerrealestateschool.com  or check out the DBPR's website at  http://www.myfloridalicense.com/dbpr/VeteransServices.html .  For more information, call Kathy at 407 822 3926