Friday, December 2, 2011

How Does That Happen?

    At Climer School of Real Estate, we were discussing "goodwill", that intangible asset that some business posses.

    I used as an example of a local Bar B. Q. restaurant called Four Rivers Smokehouse in Winter Park.  I asked my twenty students how many had heard of this place.  Every hand in the room went up.  Clark, a young man that just recently moved here from Texas, remarked that he had not only heard of Four Rivers but he had checked it out.  He professed that this was better barbecue than he had ever eaten in Dallas.

    The only problem with Four Rivers is the line to get in the door is a half block long.  I first heard of this restaurant when I saw on the six o'clock channel 9 news that the neighbors two blocks away were calling the police to complain about people parking in front of their house and walking two blocks for this delicious barbecue.  You can not buy advertising like that.

    In class, Helen raised her hand and asked," How does this happen?  The answer is word of mouth.  I mentioned Seth Godin's book, "Purple Cow".  Two students wrote that author's name and title down.  Will they read that book or buy that book or recommend that book?  Probably, because it is remarkable. 

    Remarkable.  We need to be remarkable.  We need people to remark about us.  In person, on their facebook pages, on their twitter.  To be remarked about, you have to do more, be more, try more and get better results.

    It starts with a desire and continues with an attitude.

    Be remarkable.

    We all do business every day with ho hum people.  Have you read "The Fred Factor"?  It is a book, an entire book, about a remarkable postal worker.  Anyone can be remarkable.  It requires a lot of effort.

    When would be a good time to start?

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