Friday, March 16, 2012

If You Keep Going In The Direction You Are Headed, Will You End Up Where You Want To Be

     If your goal is to have $100,000 cash in the bank, and you keep spending more than you are making,how long will it take to accomplish this goal?  If your goal is to lose weight, and you keep eating more calories than you burn, how long will it take?  If your goal is to list six houses per month and you don't contact any prospects, what is your likelihood of success? 

     Most of the time, the actions we need to take are obvious.  We need to concentrate on actions.

     Success usually comes from plodding along one day at a time.  Small success repeated every day turns into big success

     Get a goal and head toward it.  Don't head away from it.  Step one is to set the goal.  It is like a map. So you will know what you need to be doing.  Doing it is the hard part.  If you can't do a lot, do a little.

     If you can't read a book, read a chapter.  If you can't call all the expired listings, call one.  If you can't save $1000 a month, save $100.  If you can't save $100, save $25. If you can't go to the gym for two hours, go for thirty minutes.  Keep heading towards where you want to go.

     http://www.climerrealestateschool.com/

Saturday, March 10, 2012

A Twenty First Century Reputation

     Times have changed.  It is the twenty first century.  The internet is a business reality. 

     Granpa created his reputation over a lifetime.  Today your reputation is on line. Whether you like it or not.

     Do you have a You Tube account?  Can I look on You Tube and learn anything about you?

     Do you have a website?   Can I Google you and find out about you and your business?  Are there any Google reviews for or against you that I will see when I Google you? 

     What if I go to Facebook?  will I find you?  What do people say about you? 

     Is anyone following you on twitter?  Are you following any one? 

     Do you have a profile on Google, Yahoo, Amazon, Trulia, Active Rain Linkdin?  If not, why not?

     Have you written any blogs?  Are they worth reading?  If not, why not?

     Do you submit articles to Ezine Articles.com or any other on line publication?

     You can ignore the internet today.  It certainly is expensive to do so. 

     Create a web presence for yourself.  I can't think of anything you might be doing where a strong web presence won't help you.

     If you don't know where to start, open a Google account.  Start a blog on eblogger.  It is free.  If you are in real estate, open a free account at Active Rain.  Open an account at Trulia.  Open a Zillow account.  Open a Facebook account. 

     This is not rocket science.  This is not a goofy idea.  This is what customers, clients, prospects employers and employees expect from you in the 21st century.

     Don't wait.  You have waited too long already.

      www.climerrealestateschool.com

Tuesday, March 6, 2012

Florida Real Estate Licenses Expire On March 31

     March 31st will be here in about three weeks.  Look at your real estate license.  The expiration date is right on your license.  If you can not find your license, check yourself on the Department of Business and Professional Regulation's website.

     You would not want to find yourself selling another agent's listing on April 10th and they told they checked your license status and since it expired last week , they won't pay you half of the commission. Could that happen?  You bet it could.  It does. Don't let it happen to you.

     Procrastinators unite.  If you need continuing education or post license classes, this  is the last minute.  Call Kathy at 407 822 3926.  If you are taking these classes on line, be sure the school has a Florida real estate school permit.  Look for their ZH number on their website.  Save yourself the aggravation.  Call Kathy at Climer School of Real Estate in Orlando. Read the Google Reviews.

     www.climerrealestateschool.com

What Can I Do If The Listing Agent Does Not Submit My Offer To The Seller?

     It is March of 2012.  I am teaching a post broker license class at Climer School of Real Estate in Orlando.  I thought we were in the middle of an economic depression.  My students assure me that we are in a BIG seller's market.  A major problem today is getting your offer on short sales and bank owned properties accepted.

     Let me address the two separately.  When you make an offer on a short sale, be certain that you understand that the seller owns the house.  The bank does not own the house.  The bank can not accept or reject your offer.  The seller owns the house.  Only the seller can accept your offer.  The bank might decide whether or not we go to closing but only the seller can accept or reject your offer.  Understand this important point. 

     If you have a concern that your offer is not even being shown to the seller, mail a copy of the offer to the seller at the same time that you contact the listing agent.  I assume that, as a competent Realtor, you are able to find the seller. If you are concerned that your offer is not being submitted to the seller, mail a copy of it to the listing agent by certified mail return receipt requested instead of email.  Better yet why not suggest to the listing agent that you and he conference call the seller to submit the offer. Why would he object to that?

     Assuming the buyer's agent is smart enough to find the seller, would the buyer's agent be breaking any law to mail a copy of the offer directly to the seller?  Would they be violating the code of ethics of the Association of Realtors?  I don't see how.  What legitimate Realtor would object to that? 

     I would not want to do this all the time.  If a particular agent had a local reputation of  NOT submitting offers timely, this might prove to be an effective strategy.  Most of the time reputations don't happen with no truth to them. 

     If, as a buyer's agent, you can not find the seller, I suppose you are at the mercy of this unscrupulous agent that does not submit all offers.

     With a short sale offer, have your buyer offer to pay the seller two thousand dollars in cash at closing.  If the listing agent tells you that you can't do that , ask them to modify the offer to suit the sellers and initial the changes and submit the counteroffer back to you.

     A lot of the advice in this article depends on how much effort you want to put into getting your offer accepted.  This article started when one of my students told our class that she had made six offers on REO properties with a particular agent in her market that had a reputation for not responding to offers.  No call back , no response at all.  My students inclination is to not show her listings. 

     If I suspect I will have an occasion in the future to be showing this agent's REO listings, maybe it would be prudent to pave the road ahead for my next offer. 

     Maybe, if I believe my offer was not submitted to the bank,seller, I should turn in a complaint to the Florida Real Estate Commission alleging that my offer was not submitted to the seller. In Florida, when a complaint is made, the Department of Business and Professional Regulation is required to investigate the complaint.  This will create a little bit of work and aggravation for this unscrupulous Realtor that did not submit my offer.  This is also going to create a little bit of work and aggravation for me. 

     This may seem a little bit extreme.  This would be analogous to a victim of domestic violence calling the police every time her husband hit her.  If she doesn't do this the abuser will keep on abusing.  If there are consequences, maybe he will quit.  Maybe he won't but,after time, a pattern will be established.  What is the message?  IF YOU DON'T SUBMIT MY OFFERS, EXPECT A COMPLAINT TO BE FILED WITH THE FLORIDA REAL ESTATE COMMISSION.  I did not complain to the Association of  Realtors.  I complained to the Florida Real Estate Commission.  That is the folks that can suspend your Florida real estate license.

    In Florida, it is a violation of the real estate license law to NOT submit all offers unless we have written instructions from the seller to not submit certain offers.  There is no law requiring the listing agent to respond to the buyer's agent unless there is a counteroffer. The real estate law does require the listing agent to submit all offers.  If you think your offer is not being submitted to the seller, turn in a complaint to the Florida Real Estate Commission.

     Maybe we need to be tough and have a reputation for being tough.

     If you think you are violating some rule or law by mailing that offer to the seller, would it be okay if your buyer wrote a letter to the seller (bank ) and told them how much they like the house and ask them to please, please, please accept our full price offer by contacting my Realtor at ---------?  The truth is you have no control over what your buyer does.  If he contacted the seller via mail or email, you would have no control or responsibility for that.

     If you are going to take the time to show a house to a buyer, don't let an unscrupulous listing agent stand between you and a well earned commission. 

Sunday, March 4, 2012

How To Get Your First Listing

     You graduated from Climer School of Real Estate.  You passed the Florida real estate exam.  The Department of Business and Professional Regulation has issued your Florida real estate license.  You have an employer.  You have one thousand new business cards.  You have already mailed out 200 Ijustgotintorealestate letters to your 200 closest friends.  Not one of those friends has called to list their house with you.  How can you get that first listing.

     You could call a for sale by owner.  You could call a expired listing.  You could call a foreclosure victim.

     What if one of your 200 friends called you and wanted to list his house?  Do you know how to fill out the paperwork?  If not, when would be a good time to learn how to fill out the paperwork?  If you do not know how to fill out the paperwork, you can not get a listing unless you meet a prospect that knows how to fill out the paperwork.  Good luck with that.

    Step one: Learn to fill out the necessary paperwork.
    Step two: Contact some one that wants to sale their house.  Who would that be?  For sale by owners want to sale their house.  Expired listings want to sale their house.  Foreclosure victims should want to sale their house. The alternative is very unpleasant. 

     You could hold a open house and hope that a neighbor that wants to sale will walk in.  It could happen.  It has happen to me. 

     You could start a blog and start blogging about a certain neighborhood.  Maybe someone that lives in that neighborhood will read your blog, decide you are the neighborhood expert and call you.  That will probably work better to get your fiftieth listing instead of your first listing. 

     You could knock on every door in that neighborhood and give them a free refrigerator magnet. What a great idea.  You could start a neighborhood newsletter. 

     You could put magnetic signs on your car with your name and phone number.  Do those work?

     What about floor time?  If your company has floor time, you could volunteer for that.  Maybe someone will call in and want to list their house. 

     Where else can we find that elusive first listing? 

     What if we read the newspaper and we read that the XYZ company is getting a new president.  What would happen if we called the old president and asked him if he is moving? If you know where the new president is coming from. could you call him and maybe get a referral and a buying prospect. 

     Here is a simple idea.  When you get your first listing, mail out 200 post cards to the neighbors announcing your new listing.  When it goes under contract, send out 200 post cards to the same neighbors telling them it is sold.  When it closes send out 200 more post cards asking the neighbors to welcome their new neighbors.  From all of those cards you should get at least one or two phone calls.  Maybe some one will call and send you a buyer.  Maybe someone will call and list with you.

     Prospects are everywhere.  Get in touch with them.  Call them.  Email them.  Write them a letter.  Don't wait for them to contact you. Contact them.  If you are waiting for them to call you, be easy to find.  Wear a name badge.  Give out lots of business cards.  Be visible. Google yourself.  Can you find yourself?  Get that first listing.  The second will be easier.

    If we can help contact us at www.climerrealestate.com   

Saturday, March 3, 2012

Can I Teach You To Communicate With Questions

     Can I teach you to communicate with questions?  Do you want to learn this skill?  If you will learn this  skill, you will sell more real estate. 

     Don't tell people that the sky is blue.  Ask them, " What color is the sky?"
     Don't tell people that their payments are $1000 per month.  Ask them," Is $1000 a month comfortable?"
     Don't tell people that kids go to XYZ  school.  Ask them, "Is XYZ school the school you want?"
     Don't tell the people that the house has a pool.  Ask them, ' Do you think the kids will enjoy the pool?"
     Don't tell them that your company advertises on TV.  Ask them," Have you seen our ads on TV?"
     Don't tell people that classifieds ads don't work.  Ask them if they read classified ads?
     Don't tell them that your company has all the tools to get their house sold. Ask them, "Do you think the tools I have shown you  is enough to get your house sold?"
     Don't tell people the weather is wonderful.  Ask them, "What do you think about this weather?"

     What is the difference?  Can you see the difference?  If you can see the difference, how would it affect your income if you started asking instead of telling?  Why don't you try it?

Thursday, March 1, 2012

A Lesson About Recruiting New Real Estate Agents From The Ocean

     When you go out in the ocean to fish, you don't just fish anywhere.  You go to a reef or a wreck.  This break in the ocean floor attracts little fish.  Little fish attract bigger fish which attract bigger fish.  This is a good place to fish.  Fish where the fish are.

     If you are trying to recruit new real estate agents to your company,  go where the new agents are.  They are at Climer School of Real Estate.  Look at our Facebook page.  You can see our students.  There is their picture.  If you would like to offer them a job, link to our website. www.climerrealestateschool.com .  This is free. This is lucrative. This is easy. 

     Many, many, many, many of my students have left my school and earned big money selling real estate.

     Why would you not want to link to my website and recruit these winners?  Call Kathy 407 822 3926