Friday, December 28, 2012

The First Visit With A For Sale By Owner

     If you watched my video on You Tube about calling For Sale By Owners,   you may think,"OK I can do that but what do I say after I get out to Mr. FSBO's house". 

     This video  will answer that question.  This is Ron showing you what to say.  If you will use this information, your real estate career will move to the next plateau.  You will amaze yourself.  It won't happen overnight. You will find yourself  being more confident. and less afraid.

     You will learn things from forsalebyowners that no one else can teach you.  You will learn things from forsalebyowners that no sales trainer can teach you. 

     Don't take my word for this.  Watch these videos.  They are free.  Try it. After you have been to visit ten forsalebyowners, you will probably have a listing or two.  You will start to understand about stuff you learn from forsalebyowners. 

     Watch the videos.  Dial the phone.  Magic will happen.

Thursday, December 27, 2012

The Florida Real Estate Exam, The Secret to Passing

     Today, I received three phone calls from students that failed the Florida real estate exam with a grade of 73% or 74%.  It takes 75% to pass.  Is that heartbreaking?  All three of these failing students got six out of ten or worse on the math portion of the Florida real estate exam.

     I asked each one of these students," Did you watch all nine of my real estate math videos on You Tube?".   No they did not.  There is no math on the Florida real estate exam that is not on my You Tube videos.  I can not watch them for you.  You have to watch them.  It is free but you have to put in the effort.  You have to push the buttons on the calculator.  You have to memorize the rates for deed stamps and note stamps.  You have to memorize how many square feet in an acre.  I can't do it for you. 

    Do yourself a favor.  If you want to pass the Florida real estate exam the first time, watch all nine of my real estate math videos.  It costs $31.50 to take the Florida real estate exam every time you take it.  Watching my videos is free.  If there is a secret to passing the Florida real estate exam, it is get ten out of ten on the real estate math portion of the test. 

     Many people fail the Florida real estate exam several times with a grade that would be a passing grade if they got ten out of ten on the math portion.

     There are nine videos.  They are about ten minutes apiece.  Take the time to watch them. Our user name is Climer School.  Don't take my word for it.  Ask your classmates that failed the Florida real estate exam.  The people that pass the Florida real estate exam don't get a grade.  They don't know how they did on the math portion. 

     Pass the Florida real estate exam the first time.  Watch all nine of my math videos.

If You Need More Listings, Call Expired Listings

  If your Florida real estate license is new and you need to make more money, start calling expired listings.  Are you familiar with the word HOT PROSPECT?  There are no prospects hotter than yesterday's expired listing.  Do they need a Realtor?  They need a Realtor like a drowning man needs a life preserver.  Are they going to list soon?  Yes, they will probably list with some Realtor that calls them today.  Expired listings are hot prospects by any definition.

     Why don't more Realtors call them and solicit their listing?  This is a mystery to me.  Learn how to run yesterday's expired listing off the M.L.S.  Call them.  Go see them.  Tell them how you and your company can get their house sold. 

     If you don't know what to say to Mr. Expired,  watch this video.


Wednesday, December 26, 2012

New Realtors, Are You Calling For Sale By Owners?

     Have you had your Florida real estate license long enough to realize that you have to talk to prospects to make money?  Let's define a prospect.  A prospect is: "Someone that needs or wants your product, can afford your product, and will likely buy it from you or your competitor in the near future."  Does that sound like a accurate definition of a prospect?

     A forsalebyowner needs the services of a Realtor. They can afford the services of a Realtor.  Almost all of them list with a Realtor within a short period of time.  By any definition, this is a hot prospect.  Why would a new Realtor NOT call these people?  Why would a new Realtor NOT go look at their house and say hello to these wonderful prospects and ask them a few questions about their house and their plans for the future? I believe the reason most new Realtors don't call for sale by owners is because they don't know what to say.  Here is the answer to that problem.  Check out this video at .  This is RonClimer telling you exactly what to say to Mr. For saleby owner.

Tuesday, December 25, 2012

All Florida Real Estate Schools Are Not The Same

     If you are interested in getting your Florida real estate license, you have to take a real estate course from a Florida real estate school. Before you pick one, check around. Any real estate school that has been around a few years has a reputation. You can check that reputation easily.  You should. 

     Call some real estate offices and ask to speak to their new agent.  Ask how their real estate instructor was.  Was he fun and interesting or did he read the book to the class?

     Check out the real estate school's hidden fees.  Some schools charge a low tuition but they charge an outrageous price for the book.  Some charge an extra fee to take the class test.  Some charge an extra fee if you fail the class test.  Find out exactly what it will cost to get your real estate license.  Here is a short video to explain that , 

     All real estate schools are NOT  the same .  You can read their Google reviews. At Climer School of Real Estate, we filmed Ron teaching chapter fourteen right in a live class.  You can watch this.  If you are already attending another school, watch this video if you need any help with the math.  We have this video and eight others to help you with the math.  Check out "Climerschool" on You Tube. .  There are four of these videos where I am wearing the red shirt.  This is chapter fourteen right out of the book. There are three videos where I am wearing a green and white Hawaiian shirt.  This is the homework for chapter fourteen.  If you need any help with the homework, watch all three of these.

     No matter where you go to real estate school, watching these real estate math videos will help you pass the very difficult Florida real estate exam. Many instructors do not tell their students how tough the Florida real estate exam is. It has a fifty per cent pass fail ratio for first time takers.  The pass fail ratio for retakers is thirty three per cent. Read this: I just teach my students to pass the Florida real estate exam.  Many of my students leave my basic class and go pass the Florida real estate exam the next day.  Many of my students need the two day state exam review that we teach.  This class is not required.  It is a review of what we have already taught in the basic class. It is a big help to many students.  Some schools force you to pay for a class like this whether you need it or not.  Only about half of our students need this class.  I know what is on the Florida real estate exam. I have been studying it for thirty years.  All real estate schools are NOT the same.  Choose carefully. 

     Double this advice if you are taking your Florida real estate course online.   There are a lot of Florida real estate schools that are not Florida real estate schools.  If you are taking an online class to get your Florida real estate license, be sure the school you choose has a brick and mortar location in Florida.   Be sure the school you choose has a FLORIDA permit.  Florida real estate school permits always begin with the letter Z. Most Florida schools put their ZH number on their website.  You can check ours out at

Thursday, December 20, 2012

Your Real Estate Career Goals For Next Year

 If you don't know how to set money goals, here you are.  What is the average commission in your neighborhood?  Let try $130,000 average house.  Let's use a 6% average commission.  $130,000 x .06=  $7800.  Usually commissions are split fifty fifty between the listing office and selling office. That would be $3900 coming into your office.   What is your commission split with your office?  If you get 70%, that would be $2730. 

     One transaction would be worth $2730 .  An average commission in your neighbor hood is worth $2730.  If this is not your math, do this with your numbers. 

     How much money do you intend  to earn during the next twelve months?  If you don't know the answer to this question, take this year's earnings and multiply by 150%.  If you made $72000 this year, a good goal for next year would be $72000 x 150% =  $108,000.  To earn $108,000, you will need  $108,000 divided by $2730 ( your average commission ) or 40 average transactions.  Forty divided by twelve months is 3.3 transactions per month. 

     What do you have to do to have 3.3 transaction per month?
  It would help if you already have an inventory of listings.  That is a great start.  If you don't already have an inventory of good listings, you need to start learning how to get some.  You need to learn where prospects are and how to get in touch with them and make them your customers.

     You have to be 150% better than you were this year.  You will need prospecting skills.  You need a website.  You need a blog.  You need a A+ listing presentation.  You need sales skills.  You need to concentrate on earning $108,000 during the next twelve months.  Your lifestyle depends on your success. 

     If you don't know how to do any of these things, when would be a good time to start learning?  Now is the answer to that question.  Start reading about salesmanship.  Attend my forty five hour post license course.  If you have never renewed your Florida real estate license, you have to take this class somewhere.  We will teach you to accomplish your next year's goals.  Contact us at 407 822 3926 or   

Tuesday, December 18, 2012

Two ways to Increase Income Next Year

   It is December.  Unless this is your first year in real estate, you can predict next year's income.  Just look at this year's income.  Unless you see more prospects or behave more skillfully with the same number of prospects, your income will be the same next year that it was this year.  Is that true? 

     See more prospects.  Develop more sales skills.  I can not think of any other way to increase income but these two.  To see more prospects would require more time.  You are probably working as many hours as you want to.  If you saw more prospects and develop sales skills, your income would probably soar.

     How would that affect your life?  If your income went up by thirty per cent, would that affect your life?  If you are now earning fifty thousand dollars per year, that would be sixty five thousand per year.  If you are now earning one hundred thousand per year, that would be a hundred thirty per year. 

     I see a nicer car, a nicer neighborhood, a nicer vacation in those numbers.  Why do sales people tell me it doesn't matter?  It does matter.  You can increase your skill.  You will increase your income.  You have to work at it. Increase your sales skill.

     This will not happen by accident.  This will not happen by osmosis.  You have to expose yourself to sales training.  You can do this a number of ways.  You can read some books.  You can attend some live seminars.  You can attend webinars online.  It is not luck that some people sell twice as much as some other people.  It is a skill.  It is a skill that you can learn.  To learn, you have to study.  Your income depends on it. 

     If you are new in real estate and can not figure out where to start.  Start with my forty five post license class.  You have to take it somewhere before you renew your Florida real estate license for the first time.  Take it from Climer School of Real Estate and we will teach you some sales skills that will affect your income.  You can contact us at or 407 822 3926 .

     I have sold real estate.  The best year I ever had, I listed 144 house right here in Orlando. I not only know how to sell real estate, I know how to teach others how.  I can teach you to prospect.  I can teach you to make an excellent presentation.  I can teach you to answer objections.  I can teach you how not to get objections .  I can teach you to close.  I can teach you to make more money.

Thursday, December 6, 2012

Five Things Your New Broker Will Not Tell You About Lead Generation

      Now that the Department of Business and Professional Regulation has issued your Florida real estate license, is your phone ringing?  Is there a hot prospect on the other end of the phone?  If not, you need more leads.  The way to make money in real estate is to find leads and convert them to buyers and sellers.

     Sellers are much more lucrative than buyers.  There are a dozen reasons why this is true.  Just know it is true.  Start spending your time looking for seller leads. Look for people that want to sell their property.

     If your phone is not ringing, make it ring or start dialing.  You can not sit around and wait for the sellers to call you.  This will certainly not work if you are not doing anything to make people call you.  Do you have a website?  Are you doing something to drive traffic to your website?  If people can't find you on the web, they can't find you.  You are invisible.  Get a website.  Do you have a blog?  Do you write articles and post them on the web to increase your credibility and visibility?   Will this help you find leads?  I think so.

    Has your new broker told you to call forsalebyowners?  Are forsalebyowners good prospects?  Should you be calling them?  Well let's see.  They want to sell their house. They will probably not sell it doing what they are doing. Eighty per cent of them will pay a Realtor a commission to get their house sold.  That sounds like a hot prospect to me.  If you called them, they might list with you.  If you started calling them just for practice, you could probably develop some skill at it before long.  That skill could turn into money pretty quickly.

     Has your new broker showed you how to run yesterday's expired listings off the MLS yet?  Has he told you that half of these people will list with a Realtor before the end of the week? Don't take my word for this.  Run last week's expired listing.  Run those addresses and see how many are currently listed with another Realtor today.  These are hot prospects. Why don't you call a few of them and ask them to list with you?

     Has your new broker urged you to call foreclosure victims?  Do you know they will be moving soon?  Do you know they are easy to find?  Their name and address is right there at the clerk of the court's office.  They need your help.  They need some good advice.  Lots of people are trying to scam them.  They need to be rescued from a bad situation.  If you don't know enough to help them, start learning how to help them.  In Florida, they are half the market. Call them or get them to call you.  They certainly need the services of a Realtor.  List some of them. 

     If you do want to find buyer prospects, an open house is a good place to find buyer prospects.  You don't have anything better to do on a Saturday afternoon than sit in a empty house and wait for buyers to show up.  You can call prospects and other valuable activities while you wait. Can you think of a reason not to hold an open house and find some good prospects? 

     The best way to find good buyer prospects is to have listings.  Did your new broker tell you that?  As you market your listings, people will call you about them.  Those are prospects.  Meet them.  Sell them something.  That is why getting listings is the best way to find good, ready to buy, prospects.  Start looking for listings.  It is the key to success. 

     If you are not learning to list and make money fast enough to suit you, attend Climer School of Real Estate's forty five hour required  post license class.  We will teach you what you need to be doing to earn an extraordinary income in real estate.  Call Kathy at 407 822 3926 or contact us at  

Sunday, December 2, 2012

Top Ten Free Videos To Help You Pass The Florida Real Estate Exam

     The Florida real estate exam is easier to pass if you get the ten math questions right.  If you get one hundred percent of the math correct, your odds of passing go up considerably. 

     Here is some free help.  Climer School of Real Estate has posted all the real estate math that you need on You Tube.  We have nine math videos to help you.  On three of them, I am wearing a blue shirt.  These are questions right off of the test.  On three of the videos, I am wearing a red shirt.  This is me teaching chapter fourteen right in class.  The videos where I am wearing a Hawaiian shirt is the homework for chapter fourteen.  If you use the same textbook that we use, this will help a lot.

     If you need help with your homework, check out:

      We have three other videos for real estate sales associates and three more for real estate broker applicants.  Go to You Tube. Our user name is climerschool.  Here are the exact titles:

       "Ron Climer Teaches Florida Real Estate Exam Math"  blue shirt
       "Florida Real Estate Exam Math including Prorating Rent by Ron Climer" red shirt
       "Homework For Florida Real Estate Math Chapter at Climer School of Real Estate" Hawaiian
       "Homework For Florida Math Chapter at Climer School of Real Estate Part Two" Hawaiian
       "Homework Questions at the End Of Chapter from Climer School of Real Estate Part 3"
       "Ron Climer Teaches Florida Real Estate Exam Math" blue shirt
       "Real Estate Math and Closing and Prorations by Ron Climer" red shirt
       "Ron Climer Teaches Real Estate Math For The Florida Real Estate Exam"  blue shirt
       "Ron Climer Teaches Math for The Florida Real Estate Exam Deed Stamps, and Interest.
       "Climer School of Real Estate Broker Math Pro Forma Statement Cap Rate"
       "Ron Climer at Broker School FREC II Pro Forma Statement Basic Math"
        If we can do anything to help you pass this very difficult Florida real estate exam, please call us at 407 822 3926 or contact us at .