Sunday, July 29, 2012

The Forty Five Hour Post License Course

     At Climer School of Real Estate, we just finished a forty five hour post license class for Florida real estate sales associates.  This is my favorite class to teach.  All the students have never renewed their Florida real estate license. Before you can renew your real estate license for the first time, you have to take this class. 

     This class is so different from the pre license class.  The Florida pre license class is all about passing the test, the Florida real estate exam given by Pearson Vue.  The students are tense.  I am intense.  The post license class does not have the Florida real estate exam.  It just has a easy little test that anyone can pass if they pay attention in class.

     The post license class teaches the students to make money selling real estate.  I teach them to prospect for listings and buyers.  I teach them how to call forsalebyowners and expired listings.  The students learn how to make the phone ring with a prospect on the other end and how to turn that call into an appointment.They learn how to make a great listing presentation. Our students learn how to explain the FAR BAR real estate contract to a buyer or seller.  Negotiating skills are also taught in the forty five hour post license class. 

     The students also learn about goal setting.  I learn that they have not learned that yet.  They learn how to communicate better with writing skills and speaking skills and listening skills.  They even learn about non verbal communication.  This class is worthwhile.  This class is easy and fun. 

     This class teaches the students about mortgage fraud.  It is easy to be a victim and an unwitting co-conspirator if you don't recognize mortgage fraud when you see it if you don't know how it works.  They learn about credit scores and how to qualify buyers.  The students learn how to compute mortgage payments(PITI).  Our students learn about owner financing and purchase money mortgages  Of course, I teach them how to close and how to answer objections.  All of these are skills that are essential to a successful career selling real estate in Florida.  This course is also essential (required by the Department of Business and Professional Regulation) before you renew your Florida real estate license the first time. 

     It still amazes me that Realtors will enroll in a class without investigating the instructor in advance.  Many people take this class on line.  Climer School of Real Estate teaches this class on line.  It is so much more beneficial in a classroom.  

     If you just got your Florida real estate license,  and you want to kickstart your career, join me Ron Climer at the forty five hour post license course.  It is wonderful sales training. You have to take this class somewhere, from some real estate school.  Call us and take your forty five hour post license class from Climer School of Real Estate. 407 822 3926

Tuesday, July 17, 2012

An Extraordinary Income For An Ordinary Person

     It would seem to me that an extraordinary income for a ordinary person is not going to happen.  People seem to be attracted to that notion.  Why not get attracted to the notion that you can be extraordinary.  When that happens, your income will probably grow to extraordinary levels. 

     The world operates according to laws, like the law of gravity. You don't have to believe in gravity.  You don't have to subscribe to the theory of gravity.  Gravity works.

     There  are other laws that are just as reliable as the law of gravity. 

     The law of compensation tells us that there is no free lunch.  Eighty per cent of people in the world are looking for a free lunch.  There is no free lunch.  There are lunches that you can pay for in arrears on credit with interest.  There is no free lunch.  Some people figure this out early in life.  Some people go to their grave looking for a free lunch. 

     The law of gravity says if you jump off the roof, you will go down.  You will go down every time.  The law of compensation says there is no free lunch.  There is never a free lunch.

     If this is true, it must also be true that no effort can go unrewarded.  What would happen if an ordinary person put extraordinary effort into his work?  Would he excel or would he get ordinary results?  What if, at the same time this ordinary person put extraordinary effort into his work, he also worked on having an extraordinarily good attitude?  He was always cheerful and optimistic.  He encouraged his co workers to do better.  He went what Napoleon Hill called "the extra mile".  He paid little attention to his results but rather paid attention to his attitude.

     What if that same ordinary person spent an extraordinary amount of time and effort studying their area of expertise?  What if that ordinary person read several books per month and also read several blogs and trade journals about their work?  What if that ordinary person learned so much about their work that other people noticed their extraordinary knowledge and started to ask their advice and respect their opinion?  How could that not happen?

     What if that ordinary person was always at work before the boss arrived and rarely left before the boss at the end of the work day?  What if that ordinary person spent a lot of time at work working?

     So let's see.  We have an ordinary person showing up early and leaving late.  That ordinary person is also at work working.  That person is not only working hard but is maintaining an extraordinarily good attitude.  That is always attractive.  That same ordinary person puts in an extraordinary amount of time working.  That same ordinary person is constantly studying and learning about his their work.His boss and peers have started to consider him an expert.

     Since he is spending his extra time studying and learning, he develops a skill that we call good judgement.  He makes good decisions.  One good decision he makes is he decides to live his life on ninety per cent of his income and save the other ten per cent.

     Here is our ordinary guy living on ninety per cent of his income and saving ten per cent, showing up for work early, leaving late with a cheerful attitude and more knowledge than his peers because  he spends an extraordinary amount of time learning how to do his job better.

     What if he also learned how to focus and pay attention to what is important and leave the junk alone?  When he is at work, he is working.  He is not hanging around the water cooler.  He is calling prospects.  He is knocking on doors.  He is asking someone to do business with him.  When he does go to lunch, he goes to the Chamber of Commerce luncheon or similar meeting where he might meet a prospect.  He doesn't spend a lot of time with his co workers whining about how bad management is.

     This ordinary person has figured out that time turns into money only if you invest it wisely.

     I believe this ordinary person would no longer be ordinary. This ordinary person would would probably be called....

     You thought I was going to say extraordinary.  No.  His peers would call him lucky.

     He was lucky.  He was lucky that he landed the Johnson account.  His peers don't know that Mr. Johnson was the twenty fifth door that our ordinary salesman had called on the day he signed up. They don't know he had been kicked out of twenty four offices that day before he found Mr. Johnson.  He was lucky that he sold the Smiths, the lead that the boss gave him.  They bought that huge deal.  He was lucky.  He was lucky that he was in the office at 6:45 when the Smiths came by to visit with the boss.  He called the boss that was already on the way home.  The boss turned around and that big deal was closed.  Mr. Ordinary was lucky that every morning when the boss came to work, Mr. Ordinary had the coffee brewing.  Who else would the boss give that lead to?

     I have read Emerson's  essay,"Compensation".  I have read "A Wealth of Nations" and I have read Napoleon Hill. I believe if you put out extraordinary effort with an extraordinary attitude.   for an extraordinary amount of time, you will earn an extraordinary income.

Sunday, July 15, 2012

A Florida Real Estate License Is Easy To Get

     In Orlando, Florida, a Florida real estate license is easy to get.  To get a Florida real estate license, in Orlando you need to apply to the Department of Business and Professional Regulation at .  You can apply on line or you can mail in your application.                                                                                                                                                               
      The next thing you have to do is take the basic sixty three hour real estate course.  You can take that in classroom or on line from Climer School of Real Estate.  Our website is .  Climer School of Real Estate is a good school.  It is a Florida real estate school.  Do not make the mistake of taking an on line real estate course from a NOT Florida real estate school.  This is a disaster.  I have students that come to my two day Florida real estate exam cram course to prepare for the Florida real estate exam.  They took their basic class from a NOT Florida school.  They know a lot of stuff that they don't need to know.  They ask me about community property and dower rights.  We don't have community property or dower rights in Florida .  Often they know stuff that they don't need to know but they don't know what they do need to know.
     Passing the Florida real estate exam is the next step.  This has a fifty per cent pass rate.  It is ten per cent real estate math.  I have posted all the math on You Tube.  No matter where you go to real estate school, watch those real estate math videos. There are nine of them.
The expense involved is a FAQ on our website .

Call us at 407 822 3926, if we can help you get your Florida real estate license.

Saturday, July 14, 2012

See More Prospects, See What Happens

     I often ask rookie Realtors, "How many prospects did you see yesterday?".  This seems to be a perplexing question .  It should not be.  This is the linchpin of your real estate career. 

      Everything revolves around how many prospects you see.  Listing prospects and buying prospects are important.  No matter how good you are, if you don't get face to face with a prospect, you are not going to make a lot of money in real estate sales.

     Get this thought in the top of your mind.  Wake up every day and ask yourself, " How can I get face to face with a prospect today?".  Look at your appointment book.  Do you have an appointment to show a house or make a listing presentation?  If not, it is pretty unlikely that you will earn any money today. 

     This is a critically important concept for you to understand.  You need to concentrate on making appointments with prospects.  As you fill your calendar with appointments, you may want to learn to increase the quality of those appointments.  For now, let's concern ourselves with the quantity of the appointments.

     If you don't prospect, you won't have any appointments.  Is that simple?  Is that too simple?  It starts with prospecting.  If you read my previous article, "A Perfect Presentation, You Need One", I told you that you need a perfect presentation.  However, a perfect presentation is a waste of time if you have no one to present it to. 

     Make an appointment with a prospect.  If you don't know how, attend my forty five hour post license course that is coming up soon.  I will teach you.

The Obituary of Common Sense

     This obituary was posted in the London Times.

Today we mourn the passing of a beloved old friend,Common Sense,
who has been with us for many years.  No one knows for sure how old he was, since his birth records were long ago lost in bureaucratic red tape.  He will be remembered as having cultivated such valuable lessons as:
                                Knowing when to come in out of the rain;
                                Why the early bird gets the worm;
                                 Life isn't always fair;
                                 And maybe it was my fault.

Common Sense lived by simple, sound financial policies ( don't spend more than you can earn ) and reliable strategies ( adults, not children are in charge ).

His health began to deteriorate rapidly when well-intentioned but overbearing regulations were set in place.  Reports of a six year old boy charged with sexual harassment for kissing a classmate; teens suspended from school for using mouthwash after lunch; and a teacher fired for repremanding an unruly student only worsened his condition. 

Common Sense lost ground when parents attacked teachers for doing the job that they themselves had failed to do in disciplining their unruly children.

It declined even further when schools were required to get parental consent to administer sun lotion or an aspirin to a student; but could not inform parents when a student became pregnant and wanted to have an abortion. 

Common Sense lost the will to live as the churches became businesses; and criminals received better treatment than their victims.

Common Sense took a beating when you could not defend yourself from a burglar in your own home and the burglar could sue you for assault.

Common Sense finally gave  up the will to live, after a woman failed to realize that a steaming cup of coffee was hot.  She spilled a little in her lap, and was promptly awarded a huge settlement.

Common Sense was preceded in death,
by his parents, Truth and Trust,
by his wife, Discretion,
by his daughter, Responsibility,
by his son, Reason,

He is survived by his five stepbrothers;
I Know My Rights
I Want It Now
Someone Else Is To Blame
I'ma Victim
Pay Me For Doing Nothing

Not many attended his funeral because so few knew he was gone.  If you still remember him, pass this on.  If not, join the majority and do nothing.


Friday, July 13, 2012

Seven Things You Can Do To Reduce Aggravation In Real Estate Sales

Real estate sales has a lot of aggravation built into it.  One thing you can start doing today to lower your aggravation in real estate is to ask your buyer customers for a larger deposit.  My students tell me about getting $1000 or $500 escrow deposits.  No wonder they have aggravation.  Ask for a twenty per cent escrow deposit.  If they ask would ten per cent be OK. Agree to that.  In Orlando , Florida the standard listing agreement has a paragraph that says we will split any forfeited deposit will be split fifty fifty between the Realtor and the owner.  If the buyer backs out just before the closing, that will certainly take the sting out of that bad experience. Ask for a large deposit.

Another thing you can do to reduce aggravation is to work only with buyers that intend to buy a house.  There is a art to learning how to do this.  The sooner you master this art, the better.  I am not talking about pre qualifying for a mortgage.  That is a pre requisite.  I am talking about learning to know if people intend to buy a house soon or are they just "kicking tires".Read my article," When in Doubt, Blow Em Out" .

If you spend time with people that can't or won't buy a house, you don't have time to spend with good people that do want to buy a house.

Another thing Realtors can do to keep aggravation to a minimum is to keep your car in good working order.  There is nothing more aggravating than car trouble.  When a small problem shows up, get it taken care of immediately.  Join AAA.  It is cheap and it is priceless when you need it.

The fourth thing Realtors can do to keep your aggravation level low is to find vendors that will do things the way you want them done.  Surveyors , title companies , mortgage companies , home inspectors , termite inspectors often can't or won't do things the way you want them done.  Keep looking .  Find one that will do things the way you want them done. 

For instance, if your home inspector wants to be paid at the inspection, but he doesn't take credit cards,this may be a problem for some of your customers.  If it is, ask him if he can solve this problem.  If he can't solve the problem, find a new inspector.  That is less aggravation for you.  Let's do things my way.  I like that. 

The fifth thing you can do to minimize aggravation in real estate is to gravitate away from working with buyers and start working more with listing.  It is almost a fact that the selling agent has more aggravation than the listing agent. List more.  Show other Realtors' listings less.  Good advice there.

Number six opportunity for less aggravation is increase your average listing price.  This is not always true but it seems that as you move away from the lower price range aggravation diminishes.  Prospect for higher priced listings.  Maybe it just seems like less aggravation since the commissions are larger.Try it.  See what you think.

Suggestion seven is don't agree to do things that are not your job.  If the termite guy doesn't have a multilock key and can't get in the house, don't you agree to go let them in the house if it is not your job.  Do your job.  If you are trying to do your job and other Realtor's job, you will experience aggravation.

The less aggravation you have the more energy you will have for selling real estate in Orlando, Florida

Tuesday, July 10, 2012

The Florida FAR BAR Contract, Can You Answer a Question?

     How well do you know the Far Bar contract?   I have written a few questions.  Can you answer these questions from the Far Bar real estate contract?  Can you  answer these questions by quoting the Far Bar real estate contract? 
1.  What if the house has termites?

2.  How can I know for sure how much the homeowners association dues are?  Is that stated in the contract?

3.   What if I don't qualify for the mortgage?  Do I get my deposit back?

4.  What if the seller backs out on the deal?

5.  If a conflict arises concerning the escrow deposit, how will that be resolved?

6.  If the dispute is mediated, who pays for that?

7.  If I am the seller, when do I get my check?  Is that in the contract?

8.  If there is a small kitchen fire between contract and closing is the buyer bound to close?  Who pays for repairs?

9.  If it says one thing in the contract and the handwritten addendum says something else, who wins?

10.  If the house is in Orange county, can we close in Seminole county?

11.  Will the buyer get the keys at closing?

12.  Who pays for mortgagee's title insurance?

13.  Who decides what title insurance company we use?

14.  What kind of deed will the buyer get?

15.  How does buyer know last year's taxes are paid?

16.   If there is a special assessment tax. who pays it?

17.  Can this contract be recorded in the public records?

18.  Is the seller required to deliver the house with the pool blue instead of green and the lawn mowed?

19.  If the buyer is not happy with the home inspection, can they back out for no reason.?

20.  If the house is owned by a non American citizen, does the seller have to turn money over to the I.R.S.

21.  What if there is a title defect?

22.  If this is a rental property, how do we know the rent is what the seller says it is?

23.  If the seller and buyer entered into a handshake agreement for the buyer to buy the seller's lawn mower, and the buyer backed out on the lawn mower deal, would it affect the house deal.

24.  If the buyer did not receive a homeowners association disclosure, could they back out the day before closing and get their deposit back?

25.  If the lender required a new garage door,  who pays for that?

26.  Who pays for the survey?

27.  Is this contract assignable?

28.  Where is the escrow money escrowed?  What is the address of the escrow agent?

29.  If the buyer sued the seller over this contract, who would pay the attorney fees for that lawsuit?

30.  Can the buyer bring a personal check to closing?

31.  Whose job is it to let the appraiser in an empty house?

If you can not answer these questions, you will learn sooner or latter.  The best way to learn is to learn in a training class.  The most expensive way to learn is when a problem comes up and you start reading the Far Bar contract for the first time in your life.  Study the Far Bar real estate contract.  Your income depends on your understanding it.

Sunday, July 8, 2012

To Buy a House in Tryon, North Carolina, You Can Pay Cash or Pre Qualify For A Mortgage

     We have our house for sale in Tryon, North Carolina.  Our Realtor is Kathy Toomey at New View Realty.  Kathy tells us many people pay cash in Tryon, North Carolina.  If you want a cool house on the river in Tryon but you don't want to pay cash, you need to qualify for a mortgage. 

     Qualifying for a mortgage seems like common sense.  Take your income, multiply it by 31%. The answer is the maximum house payment that FHA believes you will be able to make.  If you and your spouse make $10000 per month gross, you can afford a $3100 payment (PITI).  This is called your housing expense ratio. 

     There is another part of the equation.  That is your total obligation ratio.  Take your gross income , multiply it by 43%.  That is the maximum that ALL your debts can be.  Take that number and subtract your car payment, truck payment, motorcycle payment, boat payment, Visa payment, Mastercard payment, Sears payment, Home Depot payment and any other payment that you have to make.  That number is the maximum house payment for which you can be approved. 

    If you would like this done more precisely, contact Kent Wolff at or simply call Kathy at 828 817 0942

     You can see pictures of our house at

     If you need a real estate class in Florida contact  us at

Saturday, July 7, 2012

A House For Sale In Tryon North Carolina

     My house is for sale with Kathy Toomey.  She is a Realtor with New View Realty in Tryon, North Carolina.  Their website is

     As Josh was backing up his dumptruck in the drivewayto haul away the debris that had been left by the tennant, he remarked, "This is a really sweet little property.  It will sell in no time."  He is so right.  It is on Warrior drive in Tryon, North Carolina.  It is on the Pacolet River. You can see pictures of it at New View's"s website or contact Kathy at 828 817 0942.

     It has hardwood floors.  It has a huge deck.  It has a detached garage and a little house. It has the Pacolet River. It is cheap.  Check out my previous post, "House For Sale In Tryon, North Carolina on the River with No Money Down".

     Call Kathy Toomey at New View Realty 828 817 0942

Five Simple Things Mr. Realtor Can Do Today To Increase Web Image

     Mr. Realtor, if you are reading this because you read my previous post, "If You Are Selling Real Estate to Make Money", you Googled yourself and you didn't show up.  You realize this is a problem.  This is a very serious problem if you are selling real estate to make money. If selling real estate for  you is just a hobby, don't worry about it. If you see this as a problem, read on.

     Start today.  Open a You Tube account.  I don't care what your impression of You Tube is.  Open a You Tube account today.  It is free.  This article is about what you can do today to get found on the internet.  Get a video camera, stand in front of it and tell us your name and contact information.  Advanced training will follow.  Get started.

     Next, get a blog.  Start a blog .  If you don't think you need one, Google yourself again.  It won't take long to figure out there is a problem. Start a blog today.  Eblogger or Wordpress.  They are free or cheap.  Start today. 

     If you are a Realtor, you need a website.  You need a website.  The company website doesn't count.  You need your website.  A website is free or cheap.  Check Go Daddy. You need a website.

    If you are not on Facebook, Google plus, Twitter, Linkedin, Pinterest, join all of these today.  Create a profile on all of these sites.  Be sure all of your contact info is on every profile.  It is free.

     The fifth thing you can do is start learning about search engine optimization and keywords.  Get some books about SEO.  Read articles on the internet about SEO.  Keep reading and keep learning until you can Google yourself and you are on page one or you are number one. 

     If you are a new Realtor, attend my 45 hour post license class.  We teach this and other sales skills that will enhance your income and kickstart your real estate career. contact us at  

If You Are Selling Real Estate To Make Money...

     If you are selling real estate to make money, Google yourself.  If you do not have a strong web presence today, that would be like having an unlisted telephone number in the 1980's.  Can you imagine this. It is 1980.  "Hello operator. Can you give the phone number for XYZ Realty?"  " I'm sorry, that number is unlisted."

     It is not 1980 and no one is dialing 411 looking for your phone number.  People don't look in the yellow pages anymore. They go to their favorite search engine.  Some people like Yahoo. Some people like Bing.  Most people like Google.  Where do you go when you need a _________________? You go to Google.

     What do you sell?   I sell.  I sell Florida real estate license courses.  When someone decides to get a Florida real estate license, they go to their favorite search engine and start looking for a Florida real estate school to help them get their Florida real estate license.  I want Climer School of Real Estate to come up first or, at least, on the first page of their favorite search engine.

     If you sell widgets or wadgets or real estate, you need to come up first.  Don't you agree.
If someone puts in real estate or houses for sale in your town, are you first or second or third or fiftyfifth.  Are you on page one of Google or page fourteen?  No body is scrolling to page fourteen.  Your telephone is unlisted.  This is not a small deal.  This is a  big deal.  This is like oxygen. Your income depends on it.

     Here is minimum acceptable performance.  Google yourself.  My name is Ron Climer.  If I were doing this, I would put in Ron Climer.  Minimum acceptable performance is YOU will show up; not some serial killer from Kansas but you will show up first.  If you don't show up first and you sell on commission, this is effecting your income.  You may not know it.  You may deny that it is true.  It is true. It is costing you money. Solve this problem.  If you are a Realtor, start learning about search engine optimization. Google Ron Climer. Why do I come up first instead of an evangelist from California or a moving company in Georgia?  Because I have been working at it for two years. You better get to work because it is like pulling a locomotive, momentum counts.

Try this.  Get a stop watch.  Put your name into Google.  How long does it take to find a phone number for you?   Is it  even possible to find a phone number for you?  Solve this problem today.

     If you are a new Realtor, attend my 45 hour post license class.  You have to attend somewhere before you renew your Florida real estate license.  Attend my class.  We will teach you, not only this but many other listing and selling skills that will make you money.

     If you take my advice and Google yourself and if you don't come up first , read my next post, "Five Things You Can Do Today To Increase Your Web Image"


A Perfect Listing Presentation, You Need One

     Has anyone ever called your office or called you personally and said, "We just inherited a house in your town and we are here interviewing three Realtors. Can you stop by tomorrow at ten or would noon be more convenient for you?  Does that happen?  Yes, it does.

     Will you get that listing?  You only have two competitors.   In a field of three,  there will be one winner.  Will it be you?  The answer depends on your PRESENTATION. 

     Do you have a good presentation ready?  You don't have to have the best presentation in town.  You have to have the best presentation of the three that your prospect is going to hear. 

     Why should we list with you?  That is what they want to know.  They are not going to ask that question. You have to answer that question.  Do you know what you are going to tell them?  If not when would be a good time to start figuring it out?  I think a good time would be before you get the aforementioned phone call. 

     Let's start by asking a few planned questions.  How long have you owned this property?  Have you made any major improvements since you bought it?  What price do you have in mind?  How did you arrive at that price?  Is it free and clear or do you have a mortgage?  How much do you owe on it?  What efforts have you made to get it sold?  Have you talked to other Realtors?  What are you looking for in a Realtor?  How would you recognize that trait?  How would it effect your life if it doesn't sell?  What would you have to know to list with me right now, today?

     You can put that or similar questions on a single sheet  of paper.  Put a slot at the top for name, address, legal description.  Make it look like an official form.  It is a perfect way to start your presentation every time.  Those other two Realtors are not starting their presentation this way. I am certain.

     Ask first,then tell.  Tell them how MLS works.  Don't assume they know. They probably don't know. Tell them why it works better for you than it does for your competitors.  Tell them What a Realtor is.  Tell them how advertising works.  Tell them about print advertising works if you use print advertising.  Tell them how the internet works if you use the internet.  Tell them how blogging works if you use blogging to find prospects.  Tell them about the two hundred postcards you mail out to the neighbors works if you mail out two hundred postcards to the neighbors.  Whatever you and your company does to advertise, tell them how wonderful it is. 

     Tell them about your company.  If you have been in business since 1906, tell them.  If your company is wonderful, tell them why it is wonderful.  If your company is small, tell them how wonderful small is.  If your company is large, tell them how great large is.

     Tell them about yourself.  If you have letters after your name, tell them what they mean.  Tell them how few of your competitors have those letters because thet are so hard to get.  Tell the stories about a transaction that was dying but because of what you learned at that seminar, you saved that deal. 

     Tell them how smart your sales manager or broker or team leader is.  Tell them you are lucky and blessed to have been chosen to be on her team or in his office.  Tell them how smart your assistant is .  Tell a story about how your assistant saved the day on a deal just recently.  Tell them how smart your title company is.  Tell them how smart your home inspector is.  Tell them how smart your mortgage guy is.  You don't have to tell them how smart you are for surrounding yourself with this smart people.  It will be obvious to them. 

     Tell them how important financing is to real estate sales.  Tell them you understand financing if you do understand real estate financing. If you do not, when would be a good time to start learning about financing?  You can't  brag about understanding it if  you don't.  If you can show them a chart entitled" The three best ways to finance your house", you will look like a genius.  Show them FHA.  Show them USDA if that works in their neighborhood. Read my previous article about my house in Tryon ,North Carolina. Show them owner financing.  If they own the house free and clear, what a great opportunity for them if you understand owner financing well enough to explain it.  If you don't, when would be a good time to start learning more about it?  Tell them anything you don't know about financing, your mortgage guy does know.    Tell them you are going to write a blog post like the one I wrote a few days ago about my house in Tryon, North Carolina. If you don't have a blog, when would be a good time to start one?  I will bet those other two Realtors don't have a blog.

     Tell them interest rates are lower than they have ever been in their lifetime.  Now is the time to get house sold.  When interest rates go up, property value goes down.  Make sure they understand that you understand financing and financing is the key to success in real estate. 

     Tell them you are honest.  Tell them you work hard.  Tell them you love what you do.  Say something funny every once in a while.  If you can make them laugh, you can make them list.  Tell them you answer your phone and when you don't, you return all your phone calls.  Don't say this if it is not true.  If it is not true, when would be a good tome to change that bad habit?

      Tell them " If you list your house with me this afternoon at the right price, I will get it sold quickly.  Is that what you want?"  When they say yes, Ask them how to spell their first name as you put your pen on the listing agreement.

     If you don't have a perfect listing presentation that you could present to a seller twenty minutes from now, quit wondering why you don't prospect more.  You don't prospect because you don't have anything to say to a prospect when you find one.

     Why call a FSBO, if you don't know what to say when you get there ?  Why call an expired listing, if you don't know what to say when you get there?  Why call a foreclosure victim, if you have no presentation prepared? Why post blog posts to make the phone ring, if you don't have a presentation ready when it does ring?   One of those other two Realtors take home the listing.  That is a lot of rejection.  Rejection on the phone and then rejection at the kitchen table. If you don't have a presentation planned and ready, you will not prospect.

     I have to close with an old story.  Stories are like country music.  The older they are, the better they are.  Two guys were out in the woods camping.  Suddenly they saw a bear running up the trail towards them.  One of them yelled "run run".  The other replied "You can't outrun that bear".  The other yelled back," I don't have to outrun the bear, I just have to outrun you."

     That is real estate.  You don't have to have the best presentation in town.  You just have to have the best ones your prospects sees.  You just have to be  better than those other two Realtors.

     Attend Climer School of Real Estate's 45 hour post license class.  We will teach you a presentation that will work and lots of other stuff to make you money.  Read my previous post,"A Real Estate Idea Worth $12,500"  contact us at 407 822 3926 or

Monday, July 2, 2012

A Real Estate Idea Worth $12500

     At a recent broker class at Climer School of Real Estate, I had a student introduce himself by telling the class that at the last class he took at Climer School of Real Estate, he gleaned an idea that was worth $12,500 in one commission to him.  He said he could not wait to get back to another class with the "idea man", Andy Brown.

     Nobody in the room was more anxious to hear this than me.  He told us that at my 45 hour post license class, I had suggested that after March 31st or September 30th ( that is the day Florida real estate licenses expire), he check with the DBPR's website at to see if perhaps his co operating broker had let his Florida real estate license expire.  If he found one that did not have a proper current active license, don't pay them.  Yep, just keep their half of the commission.

     I had suggested that.  One of my pet peeves is people that don't have a Florida real estate license at all out there acting like they do and getting half of a commission.  That is how this got started.  Many people forget to renew their Florida real estate license with the Department of Business and Professionial Regulation.  If you are co oping a transaction with someone that does not have a proper license, just keep their half of the commission. You would be violating Florida real estate law if you did pay half the commission to an unlicensed person or a real estate company that has as an employee that is not properly licensed through the Department of Business and Professionial Regulation.

     So my student said after  the 45 hour post license class, he started to check on DBPR's website every co op agent that brought an offer on his listing.  It wasn't long before he hit a winner( or loser depending upon your point of view).  His co operating agent had been involentary inactive for fourteen months when he made brought in a contract on my student's listing.  The commission was $25000.  My student instructed the closing agent to pay the commision entirely to my student's company.  He worked for one of those 100% companies.  He got the entire $12500 and the other agent got a very expensive seminar.  Keep your Florida real estate license current and active.

Sunday, July 1, 2012

Real Estate Career Opportunity in Orlando, Florida

     A career in real estate in Orlando. Florida is a very real possibility for anyone that is willing to work.  Some careers are better than others. Selling real estate is better than most. 

     Real estate is such an easy career to start.  You don't need a college degree.  You don't need anyone's approval.

     Getting a entry level job in real estate in Orlando is easy. Making an above average income in real estate sales is a very likely possibility.  I have hundreds of graduates at Climer School of Real Estate that do earn a six figure income.  Many of them sell houses .  That is a good way to make a living.  Many of my graduates sell time shares.  Orlando,Florida is the time share capital of the planet.  What a great career selling time shares is.  You work at a fancy resort.  You make a presentation.  When they buy, you make a commission.  Many time share salesman are making six figure incomes in Orlando. 

     Selling houses is a fabulous career if you like flexibility.  Nobody tells you what to do.  Nobody tells you what time to come to work or what time to go home.  If you don't want to work week ends, don't.  You are truly your own boss.  This is the thing that most people like best about a career in residential real estate in Orlando,Florida. 

     What do you have to do to start a career selling real estate?  Apply for a Florida real estate license at the Department of Business and Professionial Regulation at 400 W. Robinson Street in Orlando. Their website is .  You can apply online. The application fee is $105.

     You can take the basic Florida real estate license class at Climer School of Real Estate.  The tuition for that class is $220.  You can also take that class online at Then you have to pass the Florida real estate exam.  It costs $31 to take the state test. 

     You are ready to start your Florida real estate career.